Question

An electronics manufacturer in Norway has developed a training program to train its support staff in foreign markets on the repair and maintenance of its products. The firm also ensures that there is enough stock of spare parts in all its distribution centers. According to the Product Component Model, the company is making improvements in the ________ component of the product. Multiple Choice

core
support services
packaging
design
global

Answer 1

support services

Step-by-step explanation:

The Norwegian firm is putting a lot of effort in improving its support systems:

• training program for support staff
• large stock of spare parts

Both actions cost money, and generally they are carried out to increase customer service satisfaction. One of the key issues when you are buying something relatively expensive, is the fact that you know that customer will be good. E.g. when you buy a car, you will look for cars that have a reputation of being long lasting and will not break every few weeks.

The product component model focuses on providing solutions to the product's characteristics that consumers value and want the most. Probably in this market, consumers value support services a lot. In other markets, the focus might be on product design or energy efficiency, etc.

Answer 2

support services

Step-by-step explanation:

The electronic manufacturer in Norway developed a training program to train its support staff in foreign markets on the repair and maintenance of its products. The firm also ensures that there is enough stock of spare parts in all its distribution centers.

According to the product component models, the company is making improvement in the support service component of the product.

The support service encourage more buyers to patronize the products since their is easy access to the maintenance and repair of the product and also enough availability of the spare parts. The company trains these staffs to assist them grow the product in the market by rendering efficient service through maintenance and repair.