Question

While Madison was shopping for coffee makers at Target, she recognized many of the brands that were available. Although she was looking for a machine made by Mr. Coffee, she bought a coffee maker by Hamilton Beach because Target was out of all Mr. Coffee machines. What type of brand loyalty is Madison exhibiting?

a.
brand recognition
d.
brand equity
b.
brand preference
e.
brand insistence
c.
brand insanity

Answer 1

Answer: B) Brand preference

Explanation: Brand preference can be simply refered to as a representation of the most likely brand a consumer will choose to patronize if all brands were available and were at the same price.

Madisons preference for machine made by Mr coffee even though she bought coffee maker made by Hamilton Beach because coffee machines made by Mr coffee was out of stock is a good example of brand preference.