Answer:
Raised brand awareness. Yes
Step-by-step explanation:
Using a celebrity for marketing of a product could increase product's demand due to notable consumer saying "if its good enough for him/her its good enough for me". Addition of a celebrity in a campaign especially for new company may add instant credibility to that company's product. This is a way of building and raising brand awareness, but is also a way of positioning the brand or attracting new users. If a celebrity becomes involved in a negative publicity, those companies that don't act, only loose, while those that engage in a situation benefit and come out stronger. Depending on the type of scandal, most companies today look with higher worry at events like this. Moral clauses for this type of things tend to be higher, therefore a company should look at its investment in terms of cost in new celebrity ad.