Question

Suppose that Walgreens (a major drug store chain) wants to introduce its own brand of cough medicine that is similar in contents and packaging to a national brand, but at a lower cost. What kind of brand would Walgreens be introducing

Answer 1

Answer: Walgreen will be introducing a 'perfect substitute' cough brand of the national brand.

Explanation: good or services brand that offer the same services and satisfy the same want with a pre-exiating brand is a perfect substitute for the existing brand.

Answer 2

Private label brands

Step-by-step explanation:

Private label brands are products that are manufactured by a company and sold to another company. They tend to be cheaper and gives retailer a higher profit margin. Ot is a situation whereby an individual makes a contract with a manufacturer to produce a product that meets the individual specifications. Private brand helps in expanding product line, allows control over marketing and allows retailers tailor a product to local needs and taste.