Question

Victor is calling on Meridian Cabinetworks. His goal is to close a deal for a customized profile sander valued at about $3,500. He'd be willing to accept if Meridian purchases one of one his firm's ready-made sanders, which cost about $2,000. Victor wants to convince the owner of Meridian to use the sander and to provide his company with a testimonial that would help him approach other local wood workers. For Victor, the sale of the less expensive ready-made profile sander is his _____.

minimum call objective

Answer 1

minimum call objective

Step-by-step explanation:

For Victor, the sale of the less expensive ready-made profile sander is his minimum call objective. This term refers to the first basic business purpose that the sales-person has to accomplish in order for their sales pitch to be considered a success. Therefore since Victor is willing to accept selling the less expensive sander when making the call then that is his minimum call objective.