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_____ occurs when an advertiser underwrites the total cost of a program. A. Market aggregation B. Full-spot participation C. Sponsorship D. Narrowcasting E. Television customization
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_____ occurs when an advertiser underwrites the total cost of a program.

A. Market aggregation
B. Full-spot participation
C. Sponsorship
D. Narrowcasting
E. Television customization

User Spyfx
by
4.8k points

1 Answer

4 votes
C. Sponsorship is the correct answer
User Elliot Hatch
by
6.0k points
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