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Sadie runs a local ice cream stand and is developing a new type of ice cream sundae. She just sent a press release to the local newspaper and updated her website with information about the new sundae. Based on this information, Sadie is most likely in the _____ stage of the new-product development cycle.

User Jcdude
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Answer:

commercialization

Step-by-step explanation:

The new product development cycle often includes:

+) New product strategy: The objectives and goals of the new products should be researched and determined clearly.

+) Idea: The ideas should be generated and collected from brainstorms or opinions from internal and external environment.

+) Screening: All ideas collected should be condensed to figure most appropriate and feasible ones.

+) Testing: develop the idea into a structural and detailed concepts

+) Business Analysis: Evaluate if the new products are suitable with the market demand and the company's objectives, image or not.

+) Development: Enhance the products to meet the requirements of the company and of the market

+)Market testing: Implement a trial run of the product to test if the marketing mix strategy is appropriate and effective or not.

+) Commercialization: Officially introduce the final products to the market, the public.

As given, Sadie has already sent a press to newspaper and updated information to announce about the new products - introduce with the public.

User Lord Stock
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