Final answer:
An audience-centered approach means you consider your audience in every phase of the speech preparation process, taking into account their demographics, culture, and expectations to enhance communication effectiveness.
Step-by-step explanation:
An audience-centered approach in the context of speech or writing means that you consider your audience at every stage of the speech or proposal preparation process. This involves understanding the audience's culture, beliefs, experiences, demographics, and expectations to choose the appropriate vocabulary, level of detail, and mode of presentation. By doing so, the material becomes more accessible and engaging to the audience, thereby enhancing the effectiveness of your communication.
The correct answer is b) you consider your audience in every phase of the speech preparation process. This approach ensures that the content is tailored to the audience's knowledge level, interests, and viewpoints. By analyzing the audience, you can also determine the best rhetorical strategies and appeals to use in your speech or writing. A successful communicator tailors their message to communicate effectively, resonate with the audience, and achieve their intended purpose.