Answer:
Fads
Step-by-step explanation:
Fads are anything that regularly occur and also fade out without a regular pattern. It always catch the attention of consumers at inception with a very rapid growth in popularity but all of a disappear and goes into oblivion.
Fads can greatly influence the choice of consumers and even pilot the a particular industry towards a new direction.
Fads can give big profit quickly and at the same time can get one disappointed when it suddenly fade out