Answer:
Architectural innovation.
Step-by-step explanation:
When a new product is designed in such a way that it destroyed the application of an Established company's architectural knowledge, but still preserves the usefulness of the knowledge of the components in the new product designed, such innovation is called Architectural innovation.
The new innovation is always difficult for the new firms to recognize and reverse, because the new design usually affected the structural processing of the established firm.
Architectural innovation attracts new customers , so far it is acceptable and receptive in the market, but creates greater challenges for the established firm.