Question

Danielle, searching online for a hair loss control shampoo, entered the HairCare website. She noticed that the HairCare web page for shampoos also showed conditioners, hair gels, and hair dryers in the "Customers Who Bought This Item Also Bought" section in its product screens. Which of the following techniques does HairCare use in order to cross-sell its products?

A) market basket analysis T/F

Answer 1

True, HairCare used Market basket analysis to cross-sell it products.

Step-by-step explanation:

Base on the scenario been described in the question, it is true that Haircare used market basket analysis to cross-sell it products

Market Basket Analysis is a modelling technique that is based upon the theory that if you or another customer buy a specific group of goods, you are more or less likely to buy another sets of goods just like in the case of Danielle, where she noticed that the website she view online for hair loss control shampoo is showing conditioners, hair gels, and hair dryers, in the customers who bought this item also bought section in its product screens.

Answer 2

TRUE - Market Based Analysis

Step-by-step explanation:

Market based analysis is a technique used by sellers to increase sales by better understanding the purchase patterns of customers. It is based on the idea that if a customer buys a certain group of goods, the customer is more or less likely to buy another group of goods. It involves data analysis of customer buying history, product grouping as well as products that are likely to be purchased. In this case the technique used by Haircare is based on market based analysis.