Question

To determine if a product should be considered ___, it can be compared with existing products or its level of required consumer learning may be considered, but the FTC also has a legal definition

Answer 1

To determine if a product should be considered NEW, it can be compared with existing products or its level of required consumer learning may be considered, but the FTC also has a legal definition AND LIMITS THE USE OF THE TERM NEW UP TO SIX MONTHS AFTER THE PRODUCT HAS BEEN LAUNCHED INTO THE MARKET.

Step-by-step explanation:

Products are considered new when they offer characteristics or features that are distinct from existing products in the market. he problem with this approach to new products is that many companies start offering different extra features just to be considered new even though they do not add anything useful.

The Federal Trade Commission (FTC) advises marketing companies and their clients to use the term new in marketing campaigns for products that have been recently launched into the market. Their 6 month old threshold is just a guideline because an ad can be made after 5 months and air for a whole year.

Answer 2

new

Step-by-step explanation:

If the product is truly new, it is bought by novelty fans, snobs; This phase would be equivalent to that of the early childhood of the human being.

The product at this time is new and unknown, so it is necessary to spend some time in publicizing the product and gaining market acceptance. Sales start and grow very slowly. The benefits are non-existent in almost all this phase. The time when they start to occur usually coincides with the end of this stage.

That is why it is said that in addition to the FTC having a legal definition of the same, it is defined by the experienced consumer.