Question

1. Research updates on the business environment. Pick a company you are familiar with and do a SWOT analysis for considering entering the Cuban market. 2. What entry strategy do you think would work best for this company.

Answer 1

Let's conduct a SWOT analysis of Amazon.com entering the Cuban Market.

Step-by-step explanation:

Strengths: Amazon.com has a vast network of suppliers all over the world and has enough finances to become a first-mover in the country and quickly become a market leader.

Weakness: Amazon.com has never invested in a closed-economy like Cuba before. Apart from investments in the Middle East, the company has not invested in a lot of non-Democratic countries because of uncertainty.

Opportunities: The country is close to America and with so many Cubans living in Florida, most of the population is open to American corporations and will enjoy the services offered.

Threats: Cuba has a very poor internet infrastructure which can hamper the growth of Amazon. Also, the country has been sanctioned many times and can put Amazon right in the middle of a political conflict.