Answer:
A) A firm would not use in-memory computing to make sure they have a high level of data quality. In-memory computing is technology for the very rapid analysis and processing of large quantities of data by storing the data in the computer's main memory rather than in secondary storage.
Step-by-step explanation:
In-memory computing technology is useful for carrying out rapid analysis and processing of data, but it has certain limitations like only storing the information in the company's main computer memory and not use a secondary storage.
Instead, companies should focus on using enterprise wide data standards to ensure that their level of data quality is very high. They should also use only databases designed to minimize redundant data, since inconsistent or redundant data reduces the quality level of the information. In order to eliminate redundant or inconsistent data the company should use data cleansing software.