Answer:
The correct answer is the option B: Benchmarking.
Step-by-step explanation:
To begin with, the concept known as ''benchmarking'', in the field of marketing and business, refers to the procedure that is used by the companies in order to improve their future sales and it works by collecting information, or what is called also as ''benchmarks'', from one of the leaders of the industry where the company competes in and study and learn from the processes and techniques that the leader company uses to later adopt them the best as possible to achieve the goals more effectively.
To sum up, when Z-Cosmetics collects data from Color Cosmetics, a leading manufacturer in the industry, is adopting a process called benchmarking.