78.5k views
1 vote
What is a product line? Why are they used and how do companies determine what to use and how to adjust what is being used?

1 Answer

6 votes
A product line is a group of related products produced by one manufacturer they use product lines to gauge trend a find out which markets to target they use whatever is being sold the most and go from there
User David Manheim
by
7.8k points