Answer:
simile
Step-by-step explanation:
Obviously, here, the author compares two things; the boy and the welter-weight cinnamon bear.
There are three main techniques we use when comparing two things:
1) contrast - we compare them based on their differences
2) simile - we compare them based on their similarities using "like" "just like" "same as" etc.
3) metaphor - comparing two seemingly unrelated things by giving one of them characteristics of the other one.
The sentence above is a typical example of simile; two things are compared with the use of comparative connector "like".