Question

Brianna has a physical store that she's successfully managed for 10 years. Her products aren't designed to sell and ship online. She recently created an online website and app to advertise her business. Now she's interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?

Answer 1

Brianna can measure offline sales initiated from an ad click.

Step-by-step explanation:

A customer’s interaction with you can start online and then finish in your local store or physical business location. So, keeping track of everything will provide better view about your product.