Question

Grengens, a European chocolate manufacturer, received several complaints from customers about the quality of its product when it began selling them in a tropical country. The firm had to repackage its chocolate bars in an extra plastic wrapper to protect it from the heat and dust. Which of the following factors in the local market is most likely to have dictated Grengens' product adaptation in this scenario?

A. product homologationB. global product standardizationC. product dilutionD. product obsolescenceE. product disapprobation

Answer 1

Letter E is correct. Product disapprobation.

Step-by-step explanation:

In this matter, we can say that the factor that probably dictated the adaptation of Greengens products in this scenario was the product's disapproval.

This failure of the chocolate company Greengens was due to some management error and analysis of the market in question. When entering an international market, the company must analyze a series of important variables for the product to be accepted by the local public, no matter how standardized the product is, there are some local characteristics that should not be disregarded, such as local values, culture , needs, tastes, etc., which means that an adaptation of a product or service is necessary for it to be actually accepted and consumed in a given country.