Question

Yvonne uses her customer relationship management (CRM) system to predict when her business customers will need more of her company's packaging materials. When she thinks a customer should be ready to make another order, she contacts them. Yvonne is using CRM to encourage customers to engage in a(n) ________.

a. straight rebuy.b. new buy.c. modified rebuy.d. adapted buy.e. generic buy.

Answer 1

A. straight rebuy

Step-by-step explanation:

A straight rebuy is the system of making new orders or purchases from a trusted seller from time to time.

The Customer Relationship Management that Yvonne uses does or makes use of the concept of straight rebuy in which she tries to predict when her customers will need more of her products and she contacts them.

She could be making her judgements based on market seasons, customer habit, or polls.

So as soon as Yvonne's system can predict when her customers will need her products again at a particular time, and she contacts them, it is known as straight rebuy.