Question

One truth about using color in magazine advertising is?

A. Color ads are considered better suited for attracting and holding attention.
B. Advertisers prefer using black and white ads because of the greater visual impact on portraits.
C. The more the color used in an ad, the lower the cost.
D. Color ad are always bleed pages.
E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine.

Answer 1

The correct answer is letter "A": Color ads are considered better suited for attracting and holding attention.

Step-by-step explanation:

Magazines are mediums of communication targeted to a special sector of the market. Examples of magazines are sports magazines, auto magazines, computer science and electronics magazines, and cuisine magazines to mention a few.

As magazines are published periodically it is important that the advertisement displayed captures the attention of the audience. To do so, magazines tend to use color promotions where readers can see the products being promoted more detailed than by just displaying them in black and white.