Question

Organic Market sells high-quality products and grocery items that are unique to its area; in addition it offers delivery for customers who are unable to leave their home and a number of regular workshops regarding healthy eating. By offering these types of products and services, Organic Market is pursuing a _____ strategy

Answer 1

focused differentiation

Step-by-step explanation:

A focused differentiation strategy requires offering different or unique goods or services that satisfy the demands of a very narrow market (niche market). This type of strategy is usually carried out to either focus the company's efforts in satisfying a specific demographic market or focusing on a specific sales channel.

In this case Organic Market focuses on satisfying the needs of a very narrow market that purchases high quality products in only one geographic area, it is basically a niche market.

Answer 2

The correct answer is Differentiation.

Step-by-step explanation:

Any additional activity that generates value to a product or service can be considered as a differentiation, unless another competitor also performs it. In this case, it clearly corresponds to an activity that only Organic Market carries out, which makes its market position different since buyers can prefer this brand for the sole fact of offering the possibility of sending products to homes as well as relative training. to food to make better use of their products.