Question

Suppose you were evaluating preferred attributes in an automobile. You are to distribute 100 points in terms of how important each attribute is to you, as follows: ____styling ____handling ____horsepower ____towing capability ____economy 100% TOTAL This scale illustrates which kind of technique

Answer 1

Constant Sum scale.

Step-by-step explanation:

Constant sum scale: It is a scaling technique used in market research for the survey, where participants are required to allocate a constant sum of points or any other units among different attributes provided for the question asked. It helps in evaluating the preference of attributes by the respondent. Allocation of points or units are based on certain criteria or rules. All the allocated points are added up to get the Total constant sum.

In the given case, attributes are styling, handling, horsepower, towing capability and economy to evaluate the preference of public, so in the market research respondent has to distribute 100 points to different attribute, therefore, the company is using Constant sum scale technique.