Question

P&G makes Tide, Cheer, Ivory Snow, and Bold detergents as well as PertPlus, Rejoice, and Vidal Sassoon shampoos. Through its use of a separate and unique brand name for each of these products, Procter & Gamble is using a(n) ________ strategy.

Answer 1

individual brand

Step-by-step explanation:

when giving a product a new name which is generally not connected with the names of the existing brands offered by the company.the name remains unique to the specific brand that has been created at time.

Answer 2

The answer is full line strategy.

Step-by-step explanation:

Full-line strategy is a product line strategy in which there are many variations of a product. The idea is to capture as wide as possible different number of customers.

In the example with proctor and Gamble, by offering and bombarding the market with detergents under different names, the customer is left with an illusion of choice. Not knowing that they are all under the same family. This ensures that no matter, the customers' choice, the sales is still coming to the parent company.