Question

When Abu went to open a bank account at First National Bank, he was greeted by a friendly account representative, who explained the different types of savings and checking accounts, as well as other banking services (e.g., ATM, direct deposit, credit cards, and consumer loans) that were available. According to the services marketing triangle, the actions by the account representative are a form of _____ marketing.

Answer 1

Interactive

Step-by-step explanation:

Interactive marketing is the kind or form of marketing which is defined as the one to one practice of marketing that centres the individual person or consumer and then prospects the actions.

In this kind of marketing practice, it comprise of the initiatives of marketing that are triggered through behaviors as well as preferences of the customer. And for this reason, it is major shift from the campaign grounded efforts of marketing.

So, in this case, the actions through the account representative are a kind of interactive marketing.