Question

Omar is the marketing manager at PLM. In his market survey, he finds that customers are not happy with PLM's inefficient customer service. How will Omar structure his message if he wants to use the inductive, or indirect, approach?

Answer 1

lay out the supporting reasons in careful order; state the primary message

Step-by-step explanation:

When someone (Omar in this case) uses the inductive or indirect approach, they will present the evidence or facts first. In this case Omar must present the supporting reasons for his message first. The supporting evidence s used to lead to a main idea or topic. After presenting his supporting reasons, Omar will then present his main message.

Generally the indirect method is used when you know that you will face a hostile audience, and in this case Omar's message to his subordinates must deal will bad customer service and what actions are needed to improve it. Obviously his subordinates are not going to be happy when they are told they are performing poorly.