Question

When Hertz Rent-a-Car decides to expand its fleet, several companies as well as consumers will be involved. Financial services will be provided by banks, and the actual fleet of cars will come from auto manufacturers. Hertz will rent the cars to consumers. In this scenario, which of the following are involved in B2B marketing?

1. Banks, financing Hertz's car purchases
2. Auto manufacturers, selling cars to Hertz
3. Consumers renting the cars
4. Hertz, renting the cars to consumers

Answer 1

1. Banks, financing Hertz's car purchases

2. Auto manufacturers, selling cars to Hertz

Step-by-step explanation:

The B2B marketing shows the link between the business to business in which the one firm sells or purchases its goods to another firm who is dealing in the same type of business. So that the company could able to expand its businesses and attains its targeted sales.

In the given case, the Hertz Rent-a-Car decides to expand its fleet so first and the second options reflects the B2B marketing and the last two options denotes the B2C or other marketing.