Step-by-step explanation:
SWOT analysis can be defined as a strategic planning tool used to assist organizations in identifying the strengths, weaknesses, opportunities and threats that make up their micro and macro environment.
The importance of using this tool is that it allows an analysis of the internal and external environments in an easy and effective way, and helps the company to develop strategies to achieve goals, to know the competitors, to know their strengths and weaknesses, to implement a system of continuous improvement, etc. This is a tool that assists decision making and influences the achievement of organizational effectiveness.