The correct answer is letter C
While sports marketing works directly with sales, Public Relations identifies the impact of public interest, which, clearly, constitutes a very different perspective from the press office and advertising. In this regard, the profession involves the implementation of specific marketing plans and tactics, designed to sharpen the public's perception, attitudes and levels of attention, always seeking their understanding and acceptance.
The public relations professional can still act as an intermediary between the parties involved, such as clubs and future sponsors, athletes and clubs and even athletes with their personal sponsorships. It is public relations that shows the investor the return that he will have institutionally and is also the one who presents a media plan.