Answer:
It uses a PULL Promotional Strategy
Step-by-step explanation:
Pull promotional strategy, is a strategy used by companies to endear or lure customers to come to them by providing great value to thier products through advertising, and other consumer promotions Strategy such as discount.
Here, Procter & Gamble uses consumer sales promotion such as cents-off campaigns, couponing, and free samples to increase sales of Tide detergent, by using this promotional strategy , consumers will be endeared to them and motivated to buy Thier products