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Greg, who is a new faculty member, is on a college committee concerned with student evaluation. Greg disagrees with the proposal to institute a college-wide percentage system for grading. The other five members have already stated that they are in favor of the proposal. Greg decides that it would be in his best interests to go along with his colleagues and not risk antagonizing them, so he votes in favor of the proposed policy. This example BEST illustrates:

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The correct answer is normative social influence

Normalization STANDARDS: basic social rules, which establish what people can and cannot do, in certain situations.

CONFORMISM: form of social influence that results from the fact that a person changes his behavior or attitudes due to the pressure of the group.

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