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Every time Beth buys a book at The Venus Bookstore, she presents her Venus card, and the sales associate enters her purchase in a database. When she has purchased five books at regular price, she is sent a coupon for a free book to be picked out on her next visit to the store. This is an example of a:

A. sweepstakes program.
B. premium promotion.
C. loyalty program.
D. customer rewards contest.
E. rebate program.

2 Answers

3 votes

Answer:

frequency program.

Step-by-step explanation:

Frequency program are reward programes that are based on the promise- Buy X get Y free. It usually requires the customer to make a certain purchase volume to get a reward such as cash, a rebate, or points for another companie's reward program.

Beth makes purchases books with her Venus card and when she gets to five books she gets a coupon for a free book as reward. This is an example of a frequency reward program.

User Jeffy Lazar
by
4.1k points
6 votes

Answer:

Step-by-step explanation:

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User Luke Vincent
by
4.8k points