Question

Select all that apply.

The situational analysis stage in the marketing plan involves an analysis of internal factors that may include_
opportunities
strengths
threats
weaknesses

Answer 1

Answer: Strengths and weaknesses

Step-by-step explanation:

Situational analysis for a company is determined by the internal and external factors which can be said as SWOT analysis. Here the internal factors are strengths and weakness of the company. While the external factors are opportunities and threats. Situational analysis is an element of the marketing plan.

These internal and external factors show how the sales and profit of the company is affected in the market. The internal components of the company are helpful to identify the ways the company can improve its operations.