Question

Roger, an affluent graduate, buys gadgets on the first day of their launch in the market. He reads expert reviews on the Internet, and he is not influenced by the opinions of his family and friends while choosing products. Roger would fall under the category of _____ in the diffusion process.

Answer 1

Answer:innovators

Explanation:Innovators are risk taking customer and they seek changes, and are the first to buy a new product. Innovators are the first one to buy a new product. Innovators try the product in the initial introduction phase of its life cycle, before any other customer. Innovators have high risk tolerance that allows them to take risk on new technologies or products that may fail eventually. But their high financial liquidity helps them in absorbing these failures.

Innovators are also known as influencers,they are very important as a segment to the companies as their product’s reviews and perceptions depends on them. They influence the society or the people who are interested in a new product but are hesitant to buy it since they do not have much information about it.