Question

Brine Inc., a manufacturer of salt, places two different ads for Brine salt in alternative copies of the December 2016 issue of Kitchen Queen, a popular food magazine. One ad contains ideas extending the use of salt beyond the kitchen, and the other describes salt as "Flavor Savor." In this scenario, Brine is conducting

Answer 1

Th following options are missing from the question:

a) split-run tests.

b) Flesch tests.

c) alpha activity tests.

d) single copy tests.

e) bipolar communications tests.

The correct option is A,split-run tests

Step-by-step explanation:

The split-run tests involve an approach to testing the effectiveness of two advertisements centered on the same product or service by running them differently.

That approach was what Brine Inc tested by placing two ads for Brine salt in the issue of Kitchen Queen as well as a popular magazine.

The ad in Kitchen Queen is market targeted since Kitchen Queen magazine as the name suggested would attract lovers of kitchen affairs while the ad in popular magazine is directed at a wider audience in that the magazine would not only attract cooks but all kinds of people.

The outcome of the two ads would determine where ad should be placed in the future

Answer 2

Split-run test

Explanation: this method of testing is used in which two or more version of the same products,views, illustrations,and e.t.c are postedin different magazine edition or newspaper in a way that no one reader in the same same environment have the same copy of the post or advert. It helps the company engaged in this advert or research gets different views or opinions about their project.

An effective split-run test is that one in which your target or intended audience has a positive reaction to your brand in terms of quality, content, design and others.