Question

Victor is calling on Meridian Cabinetworks. His goal is to close a deal for a customized profile sander valued at about $3,500. He'd be willing to accept if Meridian purchases one of his firm's ready-made sanders, which costs about $2,000. Victor wants to convince the owner of Meridian to use the sander and to provide his company with a testimonial that would help him approach other local wood workers. For Victor, the sale of the less expensive ready-made profile sander is his _____.

Answer 1

minimum call objective

Step-by-step explanation:

Based on the scenario being described it can be said that for Victor, the sale of the less expensive ready-made profile sander is his minimum call objective. This refers to the main business purpose for which a sales call was made in the first place. Which seeing as in this case the minimum goal was to sell the personalized ready-made sander which costs about $2,000.