Final answer:
Gathering testimonials when preparing for a sales presentation can be helpful in overcoming customer objections and building credibility.
Step-by-step explanation:
Gathering testimonials when preparing for a sales presentation can be extremely helpful in overcoming customer objections and building credibility. Testimonials are statements from satisfied customers that validate the quality and value of a product or service.
By including testimonials in a sales presentation, you provide social proof that your product or service has been successful for others, which can help build trust with potential customers. Testimonials can also address specific concerns and objections that customers may have, helping to overcome their doubts and increase the likelihood of a sale.
For example, if you're selling a fitness program, including testimonials from customers who have achieved their desired results can be powerful in convincing potential customers that your program works.