Question

The marketing emphasis of a company pursuing a broad differentiation strategy usually is to A. emphasize selling directly to end-users and promoting personalized customer service. B. communicate the product's ability to serve the customer's every need. C. out-advertise rivals and make frequent use of discount coupons. D. underprice rival brands with comparable features. E. tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.

Answer 1

The correct option is E

Step-by-step explanation:

A differentiation strategy employed by a brand or business is designed to set that brand or business apart. This is done by developing products that offer unique attributes that customers want, creating products or services that consumers view as superior to or different than the competitors products.

Broad differentiation is strategy applied to industries appealing to a broad range of shoppers. This strategy is works better for larger industries rather than small ones.

Answer 2

The answer is E. tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.

Step-by-step explanation:

The marketing emphasis of a company pursuing a broad differentiation strategy usually is to tout differentiating features and charge a premium price that more than covers the extra costs of differentiating features.

A Broad differentiation strategy is a competitive strategy used by companies to offer unique product attributes or other characteristics that set the company apart from its competitors.