Question

"Renee Farm grows genetically modified fruits and vegetables by using nutrient enriched soil and chemically enhanced fertilizers. Its products are extremely popular among health-conscious individuals who believe that natural fruits and vegetables do not have adequate amount of nutrients. Renee Farm's products are popular even though their market is very niche. In the context of industry-level strategy, Renee Farm is most likely using a(n) _____."

Answer 1

focus strategy

Step-by-step explanation:

Focus strategy: The term "focus strategy" is defined as one of the distinct marketing strategies in which a particular company or organization "concentrates" associated resources on expanding or entering in a very narrow or small industry or market segment. A focus strategy is generally being implemented where the company or the organization knows its associated segments and therefore consists of different products to purposefully satisfy its relevant needs.

In the question above, Renee Farm is most likely using a focus strategy.