Question

In a creative brief, the target audience information should contain: Group of answer choices a. not only demographic information, but also psychographic information and any other information that will help the creative b. better understand the target audience. c. past purchase behavior of every company or consumer that has purchased the product in addition to the demographic information. d. information about the users of a particular product. e. only basic demographic information, such as gender and age.

Answer 1

Letter a is correct. Not only demographic information, but also psychographic information and any other information that will help the creative.

Step-by-step explanation:

One of the most important steps in the design of a project is the briefing, which can be defined as a set of relevant information that will assist in the development of a work.

Therefore, in the question above, the most appropriate option would be the letter a, because in the preparation of a creative brief it is relevant that the information collected is more than just demographic information, in the case of psychographic information, it can help the understanding of more in-depth characteristics about a group of consumers and provide a more complete analysis to reach the expectations of the potential audience