Question

The Perceptual Map is a. a marketing tool used to compare time against motion b. a marketing tool used to compare products against customer perceptions c. a marketing tool used to compare age against position d. a marketing tool used to compare reliability against price e. a marketing tool used to compare performance against size.

Answer 1

Answer: b. a marketing tool used to compare products against customer perceptions

Explanation: A perceptual map also known as a market map, is a marketing tool that is employed by asset marketers to compare product characteristics against customer perceptions as the positioning of a brand is affected by customer perceptions rather than by those of businesses.

Using perceptual maps, marketers are better able to estimate where consumers rank their business in terms of characteristics and in comparison to completion which is applicable in the creation of new products.

Answer 2

The correct answer is the option B: a marketing tool used to compare products against customer perceptions.

Step-by-step explanation:

To begin with, the technique of ''perceptual mapping'' is known in the field of marketing as the process that it is used in oder to compare the products of a company alongside the customer's perception of those products so that the organization obtains results that will show the impact that their products have in the target audience. Moreover, the primary focus of this process is to visually display the perceptions of customers or potential customers and in order to do that, the technique uses a ''perceptual map'' that usually have two dimensions but can be multi-dimensional.