Question

Andersen Major has five strategic business units (SBUs)-technology, fashion, food and beverage, consumer products, and electronics. Its food and beverage unit has a small share in a rapidly growing sector, and the company believes that investing more money into the unit could lead to large profits in the future. In the context of the BCG matrix, which of the following categories of SBUs best

asked Aug 22, 2017 in Business by Gross-Bros
describes the food and beverage unit?
A) Stars
B) Cash cows
C) Question marks
D) Dogs
management

Answer 1

C) Question marks

Step-by-step explanation:

Based on the scenario being described it can be said that the food and beverage unit is best described by the category known as Question Marks. This category describes business operations that have a low market share within a very fast growing market, usually due to the fact that they are just starting as a new business operation in the market.