Question

Doss is vice president of marketing research for General Mills. The chefs at General Mills bring three new cookie recipes to Doss. Doss wants to know which of these three cookie recipes would be most preferred by consumers. Which component of General Mills' Marketing Information System would Doss use in order to provide him with this information?A. internal reports

B. marketing intelligence
C. marketing decision support system
D. marketing research
E. consumer information support system

Answer 1

The correct answer is option D. marketing research

Step-by-step explanation:

Marketing research is phenomenon which is used to research the market. It includes testing the product under several different market scenarios along with several different customer bases.

When asked, General Mills would test the cookies under different market characteristics and different customer selection to find out which is the most preferred cookie in what conditions.