Answer:
The correct answer is letter "A": Direct price discrimination .
Step-by-step explanation:
Price discrimination refers to setting the same product or service at different prices because of a special feature of customers such as age, gender, income, location, just to mention a few. Price discrimination always carries an excuse so the offering of products at prices can be considered legal.
Direct price discrimination is provided when a different price is provided to a specific group benefiting individuals who may need the reduction of price the most. Direct price discrimination is given according to the identity of the consumer.
Therefore, if a bar offers discounts to college students showing their IDs, they will be implementing direct price discrimination.