Question

NBB seemed to agonize over the use of the word "folly" in its advertising campaign. What do you make of the company's struggle with this decision? Also, how do you personally feel about its use of the word?

Answer 1

The word folly can best be defined as the lack of good sense/judgment or foolishness.

Explanation:

Advertisements are meant to create a positive impact in the minds of the people who view them. It is actually meant to provide more information about the product and the features that will benefit potential customers. It is thus important to use the right words, which wouldn’t have any negative words involved in it.

I feel the use of the word'' folly'' is not a good one, it's not sending the right messages to people, and it's not also achieving its main purpose.