Question

Rolex is a prestigious brand of watch that is sold as a luxury product. It has a reputation based on quality and attention to detail. When the company introduces new timepieces, it can count on an existing, well-established market for its new products due to: Group of answer choices stimulus generalization. stimulus discrimination. perceptual generalization. selective distortion.

Answer 1

Stimulus generalization

Step-by-step explanation:

Stimulus generalization is a marketing technique used whereby a particular brand in this case Rolex, uses the same or similar packaging design for all or most of their product in the aim of extending goodwill to all their products. It is the tendency to respond to stimuli that are similar to the original stimulus. Companies used this technique because slight differences in product are not apparent to individuals, so individuals tend to carry the goodwill from previous product to another product on the same brand.