Question

As Daphne's business grew, she needed to find a new way to manage payroll for her employees, so she researched payroll companies to see which one would best meet her needs. Daphne was involved in a new buy situation.

True / False.

Answer 1

It is true that it is a new buy situation for Daphne.

Step-by-step explanation:

• A new buy situation is characterized as a circumstance where the customer or the consumer buyer purchases any product or service for the very first time.Since new buy refers to the first time purchase of any product or service,significant efforts and resources are dedicated for researching and collecting necessary information or facts about the concerned product or service.
• In this context,since Daphne is looking for a completely new way for management of her employee payroll,it can be assumed that she is going to use this way for the very first time and hasn't used or implemented it before.
• In the question it is mentioned that Daphne has researched various payroll companies about the concerned product reflecting her inexperience about the specifications and utility of the product.Hence,considering all these information or factors,it can be considered as a new buy for Daphne.