Question

Harrison Freight Inc. felt it was important to release their newest product to the European market before everyone else so they could establish their brand before their competition did. The company wants to benefit from _____.a late-entry advantagefactors of endowmenta first-mover advantagepioneering costs

Answer 1

A : First-mover advantage.

Step-by-step explanation:

The company wants to take benefit from first-mover advantage. This is the advantage gained by the initial producer or manufacturer in a market segment. First-mover advantage may be achieved by technological superiority or early purchase of resources to establish their brand before the beginning of the competition for the respective product as here Harrison Freight Inc wants to release his newest product before anyone else to cover the maximum market segment.