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______ is the process of creating a clear, distinctive, and desirable understanding of the product in the consumer's mind relative to competing products.
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______ is the process of creating a clear, distinctive, and desirable understanding of the product in the consumer's mind relative to competing products.

User Dsanchez
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Answer:

Positioning

Step-by-step explanation:

This has to do with arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the mind of target consumers.

User Shiva Oleti
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