Question

Which of the following is not an example of corporate competitive intelligence? consumers comparing product offers online banks tracking home loans airlines changing hundreds of fares daily in response to competitor tactics car manufacturers offering sales incentives based on rival offers

Answer 1

consumers comparing product offers online is NOT an example of corporate competitive intelligence

Step-by-step explanation:

Corporate competitive intelligence is not a consumer activity.

It is a rigorous research and fact finding procedure that guides marketing practices to increase competitive advantage within an organization.

Corporate competitive intelligence, refers to the ability to gather, analyze, and use information collected on competitors, customers, and other market factors that contribute to a business's competitive advantage.

It is important because it helps businesses understand their competitive environment and the opportunities and challenges it presents. Businesses analyze the information to create effective and efficient business practices.

Answer 2

Consumers comparing product offers online.

Step-by-step explanation:

Corporate competitive intelligence: The ability of a company to collect accurate and needed data of their competitors which will in turn give the company a competitive advantage over their competitors.

• So, when consumer is comparing the offers of 2 companies online, that is not the competitive intelligence. Because he is not the part of company, and not comparing to find a point of competitive advantage. He merely wants to benefit himself.